The Rugby Football League commercial arm, Rugby League Commercial, in partnership with IMG are in the process of a 10 year growth strategy. The focal point of this is the annual competition: Super League. We developed a new brand strategy to encapsulate both traditional values (aimed at current fans) and new values (to grow the fan bas
The Rugby Football League commercial arm, Rugby League Commercial, in partnership with IMG are in the process of a 10 year growth strategy. The focal point of this is the annual competition: Super League. We developed a new brand strategy to encapsulate both traditional values (aimed at current fans) and new values (to grow the fan base into new segments) then executed a brand refresh: launching Q1 2024.
Working within a highly regulated market Dex has been influential in the development of a series of strategic global product platforms. These platforms have to span multiple different legal frameworks, varying consumer segments with differing behaviour and be executable across numerous marketing channels that tie up to a complete consumer experience.
Dex has been an instrumental part of a marketing and leadership team building a new low-cost international airline to be launched in 2024.
From initial brand positioning through to the development of a sophisticated marketing eco-system including digital and traditional media, Dex led the team from powerpoint to creative assets, achieving
Dex has been an instrumental part of a marketing and leadership team building a new low-cost international airline to be launched in 2024.
From initial brand positioning through to the development of a sophisticated marketing eco-system including digital and traditional media, Dex led the team from powerpoint to creative assets, achieving a consistent brand look and feel across multiple touchpoints.
Working with one of the UK's largest charities, Dex developed an online research process to assess a series of different product types (at a MVP level) to understand the motivations and behaviours behind both giving and involvement within the sector.
The results were a clearer definition of the brand as well as the identification of a series of ways forward to increase donations.
A small, but perfectly formed, online gaming brand was looking to expand into South America. We helped to identify the underlying human motivations for participation, the best media landscape to capture the best audience and the marketing mechanics that would be required to launch successfully. All from the UK.
A large, globally known Financial Services brand was considering a launch into South Africa with a local banking partner.
The aim was to break into a series of consumer segments to embed new card services in the micro-economy for people who sometimes don't have the facility to run a bank account. Dex developed a partnership model and a st
A large, globally known Financial Services brand was considering a launch into South Africa with a local banking partner.
The aim was to break into a series of consumer segments to embed new card services in the micro-economy for people who sometimes don't have the facility to run a bank account. Dex developed a partnership model and a strategy to align the global brand values to Football: South Africa's most popular sport.